Choose a state (no duplicate states allowed so get your choice to me early). Research your state and document important historic events or interesting cultural or environmental topics.
Design a campaign to promote tourism in your state. Try to have your campaign depict the spirit of your state to create an emotional branding. Do not use the same photographic images for each of the ads use color, typography and graphic elements to brand your campaign.
· Develop an add for a bus shelter promoting a festival or some special event in your state
· Create a direct mail piece that is informative and seductive informing the viewer of important cultural things about your state
· Develop a short 30 second spot that would air on one of the prime networks (the spot should be depicted in a cinematic style of finalized thumbnails) advertising something historic about your state.
· Develop a non-working home page for a website advertising sports or outdoor activities in your state.
Required (choose 3):
· Bus shelter ad
o Thumbnails and roughs
o Final comp
· Direct mail piece
o Thumbnails and roughs
o Final comp
· 30 second TV spot
o Storyboards
o Finalized cinematic thumbnails (for TV spot)
· Website home page
o Finalized non-working prototype of the website homepage
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